FENDI WITH THE “FATTO A MANO” PROMOTION

Fendi Fashion House has hosted a series of major events as part of the “Fatto A Mano” promotion in leading UAE malls such as the Abu Dhabi Marina Mall in the UAE and Dubai Mall in Dubai. The essence of the action was that the master representing Fendi and one of the local emirate artists, joining forces, created an exclusive design collection from Fendi rejected materials.

Similar events were held around the world, including cities such as Aspen, Osaka, Seoul, New York, London, Hong Kong, Rome and Paris. In Dubai, the Fatto a Mano campaign was attended by the Emirate designer Mira Hureiz, who worked with Fendi craftsman Cyril Letelliere to create a work called “Diamond Carpet,” for which they used old Bedouin fabric Al Sadu and different types of Selleria leather .