The feeling of complete happiness
WORLD-SCALE FOOTBALL STAR DAVID BEKHAM LAUNCHED A PERFUME WITH AN UNUSUAL ATTRACTIVENESS AND SENSUAL MAGNETISM.
Like its owner, this fragrance has its own unique style and, according to David Beckham himself, is the embodiment of the idea of his personal happiness, diversity and fullness of life. “Each person has his own special things that make him happy. I wanted my new fragrance The Essence to embody the feeling that you experience when making adventures or spending some very special moments of your life with your loved ones and relatives” “Beckham said. The fragrance will appeal to men who know a lot about adventures and unbridled actions, and at the same time - 100% calm and confident. The composition opens with invigorating and sharp notes of grapefruit and a crisp apple. The bright heart of the perfume is represented by an energetic combination of chords of spicy cardamom oil, juicy and ripe pineapple, velvety violet leaves and fragrant lavender. The masculine base notes, which include tonka bean and smooth cashmere wood, slightly downgrade the new aroma, while sensually elegant patchouli further enhances the concept of its pristine elegance. The design of the bottle reflected the football player’s passion for motorcycles: the glass surface is decorated with a convex pattern resembling tire marks.
The creator and one of the outstanding perfumers of our time Olivier Polge told us about the essence of the new fragrance and its unique character.
Mr. Polger, please tell us what was the initial task from the marketing team?
It was about freedom, pleasure and the desire to escape. From your own point of view, what does David Beckham personify? For me, this is the personification of the lifestyle of a free spirit, maturity and masculinity, and at the same time playfulness. He is a role model, a legend. David is a large father, husband, football player, fashion icon and businessman at the same time. I respect him and admire his personality.
What are the key notes of aroma?
At the top of the pyramid are grapefruit and apple, carrying positive energy. In the heart are cardamom and violet leaves that convey its trendy and unique style, in the base are cashmere and patchouli - symbols of charisma and real masculine appeal.
What has become a source of inspiration for you when compiling the composition?
I imagined a journey along an empty road full of adventure and new opportunities. The warm wind fluttering my hair, the wings of a motorcycle reflecting the sun's rays, the landscape left behind me.
What is the structure of the fragrance, and to which family does it belong?
The Essence is a modern aromatic fragrance that gives freshness, freedom and escape. At the base are sensual woody notes that embody David's exquisite sense of style. The choice of fine ingredients and the bold, sophisticated architecture of the fragrance express the image and values of the “star”.
How would you describe The Essence in three words?
Maturity, charm and freedom. How does this fragrance reveal the essence of David himself?
I tried to present him with a multifaceted personality in this fragrance: simple and sophisticated, noble and fashionable, modern and cult, always with a touch of serenity and peace.
What type of men did you dedicate this fragrance to?
To all men with a strong will to live, full of love and experimentation. Just like David Beckham.
How would you characterize the position of perfume on the market today? How is it different from other new fragrances?
The aroma is very modern and refined, aromatic. He reflects Beckham's new image, his strong character and self-confidence. The new logo makes it clear that a turning point has occurred in his career. This modernity and power distinguishes The Essence from other aromatic perfumes on the market today.
If you associate this fragrance with a place on our planet, where is it?
Wide and open space, for example, wild desert.
If this is a character trait, then what is it?
Self-confidence.
